Is your email newsletter receiving a really low open rate?
1 min read

Is your email newsletter receiving a really low open rate?

Is your email newsletter receiving a really low open rate?

I got a new email address from Hey.com recently and I tried using it as my 'sending' email address in Convertkit (aff link).

After a few broadcasts, I started to notice that my open rates took a huge nosedive. They went from 20-30% to about 5%.

After digging around, I read this article by Convertkit saying how important it is to send from a custom domain. Duh! That makes sense.

Since Hey.com doesn't have custom domains yet I paid for the pro plan at Protonmail to set an email address with a custom domain. I verified it with Convertkit by adding a TX hosting record.

The next broadcast email I sent out was back up near 30% so I know it helped a lot. Try it out if you're not already sending from a custom domain.

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