Steve Longoria

Steve Longoria

Eugene, OR
I have 10+ years of experience as a digital marketing consultant and web designer. I currently reside in the great Pacific Northwest where I enjoy biking and hiking whenever I'm not working.
Feb
03
Should You Have A Separate Google Tag Manager Container For Each Domain & Sub-Domain?

Should You Have A Separate Google Tag Manager Container For Each Domain & Sub-Domain?

You're setting up your website and it consists of a few different apps set up across a few different sub-domains.
1 min read
Jan
31
Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

You're running a Google Search Ad Campaign, and you've decided to target your company's branded keyword terms like "Acme Inc.
1 min read
Jan
23
Tracking Ghost Blog Sign Ups & Subscriptions As a Conversion

Tracking Ghost Blog Sign Ups & Subscriptions As a Conversion

So you have a Ghost blog that's receiving member subscriptions and you want to see what traffic sources are generating
2 min read
Jan
12
Tracking Form Submission Conversions on a PhotoBiz Website

Tracking Form Submission Conversions on a PhotoBiz Website

I got a new client recently that had his website built with PhotoBiz, which honestly I had never heard of
1 min read
Jan
10
How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

I recently came across a fella that was managing a local mattress store. He was running a Google Ad campaign
3 min read
Jan
02
Should You Run a Google Ads 'Call Only' Ad Campaign?

Should You Run a Google Ads 'Call Only' Ad Campaign?

When setting up a Google Search Ad, you have the option to create what is called a "Call Only Ad"
2 min read
Dec
29
How To View UTM Campaign Conversion Data in GA4

How To View UTM Campaign Conversion Data in GA4

You've started setting up Google Analytics 4 (GA4) and you've managed to set up conversion tracking. Now you just need
1 min read
Dec
26
7 Simple Rules To Optimize Your Landing Page For Conversions

7 Simple Rules To Optimize Your Landing Page For Conversions

You're getting ready to start an ad campaign and you want to make sure your landing page or website is
2 min read
Dec
21
Should You Move Your Local Brick N Mortar Retail Shop Online?

Should You Move Your Local Brick N Mortar Retail Shop Online?

You have a nice small local retail shop and you do pretty good sales, but the thought of selling even
1 min read
Dec
14
Should You Link to PDF Brochures on Your Website?

Should You Link to PDF Brochures on Your Website?

In the past year I came across this interesting situation with a couple clients I'm managing Google Ads for; they
1 min read